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Inside Fallon surreal homage to Queen's "Bohemian Rhapsody" for the Cosmopolitan of Las Vegas.
 The Spot: Rhapsody in Vegas www.adweek.com To reach the "curious class," the hotel needed a less traditional ad campaign—one that would stand out in a crowded (and recessed) market, mirror the property's approach to contemporary luxury, and pique curiosity with evocative, eccentric stories about what transpires inside the hotel. |
