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ADWeek - In theory, the two apps will make each other's ads smarter.

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In theory, the two apps will make each other's ads smarter.


What Foursquare's Looming Data Mean to Advertisers
www.adweek.com
So now that Foursquare Labs Inc. has two mobile apps, the newest version of the Foursquare namesake and the two-month-old Swarm, what do the moves mean to advertisers? Quite a bit.