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In the past month alone, 52% of women were inspired to try a new product or service because of a friend's recommendation.
 INFOGRAPHIC: Women Consider Friends’ Opinions the Most ‘Trusted Advertising’ www.adweek.com It seems word-of-mouth means a lot when you are trying to separate a woman from her money. A Ladies' Home Journal study found that female shoppers value peer opinions over any kind of paid placement. |
