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In a multilayered campaign, the beer brand is zeroing in on folks who will be watching the UEFA Champions League in bars and restaurants.
 Heineken Is Turning to Foursquare to Target U.S. Fans of European Football www.adweek.com In soccer parlance, mobile is like the corner kick of digital brand marketing while something typically easier to score off of, such as search, is more akin to a free kick. But Heineken, for the next three months, is going to try to bend it like Lionel Messi (or Beckham of old) with Foursquare, targ... |
