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ADWeek - Impressive scope to this campaign.

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Impressive scope to this campaign.


Honda Accosts Twitter Users With Videos, Memes, GIFs and Other 'Morsels of Cheer'
www.adweek.com
It's a special week in Honda land, as ad agency RPA is enacting a sweeping plan to spread good cheer—online and off—as part of a five-day "Summer Cheerance" event.