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#ICYMI
Consider every lead magnet you've ever signed up for. Of all those free courses and discount codes, e-books and how-to guides, how many of those companies did you actually become a customer of? And how many of them do you still buy from? Probably none. And that's down-right disappointing. According to MarketingSherpa, 65% of companies do not have a lead nurturing program in place. Main topics: - Don’t Forget About Me After I Give You My Email Address. - How Long Should Email Onboarding Last? - Structuring Your Onboarding Series - Welcoming New Leads & Customers - Tools Of The Trade  What Happens After I Give You My Email Address? If you treat me like everyone else, what's the point of subscribing? Think about every lead magnet you ever signed up for. Of all of those free ebooks, courses & discount codes, how many of those companies did you ever actually become a customer of? How many of them do you still buy from? I don't know about you, but... |
