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#Icymi: That it costs 5-7x more to acquire a customer than it does to retain one isn't necessarily true.
In this article, Tommy explains & simplifies the math behind Customer Lifetime Value. In case you don't know just how important this metric is, it will help you: - strategically create marketing budgets - identify your most profitable customers - be the basis for creating data informed marketing strategies - Help you retain & acquire more profitable customers Research from HubSpot, Eloqua, Shopify & more in here.  How To Calculate & Increase Customer Lifetime Value conversionxl.com That it costs 5-7x more to acquire a customer than it does to retain one isn't entirely true. The origins of this myth can be traced back to the 1980's when the Technical Assistance Research Project published research that stated the cost of customer ... |
