ICE BUCKET CHALLENGE PUUDUTAB KA MEDIACOMI
Rahvusvaheliselt suurt populaarsust koguv ja ka Eestis viimasel nädalal palju elevust tekitanud heategevuskampaania "Ice Bucket Challenge" jõudis ka MediaComi. Meie Worldwide tegevjuht Stephen Allan vastas talle esitatud väljakutsele ja tegi vastavalt reeglitele samasuguse väljakutse karjääriredelil järgmistele mediacomlastele. Tõenäoliselt saame meie siin Eestis omad ämbrid varem krae vahele, kui väljakutsete kett MediaComi kaudu meieni jõuab :-) _________________________________ As the #als #icebucketchallenge takes over the world, check out our very own worldwide CEO, Stephen Allan, getting wet for a good cause. He nominates fellow MediaCommers Nick Lawson, EMEA CEO; Simon Tray, WW CFO; & Angie Parker, WW EA to CEO - we can't wait to see your videos!The #alsicebucketchallenge, started by Pete Frates (former captain of the Boston College Baseball Team, diagnosed with ALS) has so far raised $79.7 million with 1.7 million new donors thanks to the viral phenomenon. Compare this to the $2.5 million ALS received in donations this time last year, and it reminds us once again how much the world has changed thanks to the power of social media and its unmatched ability to "do good". |