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Peep Laja - I don't like the term 'conversion optimization', it's misleading http://conversi...

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I don't like the term 'conversion optimization', it's misleading http://conversionxl.com/think-about-customer-experience-not-just-conversion-optimization/


Think About Customer Experience, Not Just Conversion Optimization
conversionxl.com
You're working to increase your online profits, and you'll start doing conversion optimization. That's great. But it's not enough. Even the terminology is off. I'm not alone in this - most optimizers I know dislike the term 'conversion optimization', a...