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How Your Privacy Policy Affects Sign-Ups - Surprising Data From 4 Different A/B Tests: http://t.co/8EOwiyzAp8


How Privacy Policy Affects Sign-Ups – Surprising Data From 4 A/B Tests
contentverve.com
I recently tested four different privacy policies on a sign-up form on the home page of a betting community. The results were quite surprising as the variations had drastically different impact on sign-ups – from an 18.70% drop in sign-ups to an increase of 19.47%.