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How do you poach top agency talent right out from under a competitor's nose? This trick worked wonders for one shop.
 Agency Poaches Talent by Mailing Out Books With a Phone Hidden Inside www.adweek.com Ah, it's the old hollowed-out-book-with-a-phone-in-it trick! FP7 in Dubai got smart by taking a novel approach to avoid hefty headhunter fees. The shop placed cellphones inside die-cut, faux ad industry books and mailed the volumes to creatives it wished to hire. |
