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ADWeek - How do you measure the ROI of content marketing? A guest post by NewsCred, via...

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How do you measure the ROI of content marketing?

A guest post by NewsCred, via Adweek BrandShare.


This ROI Cheat Sheet Is Going to Make Your Day
www.adweek.com
Today's marketers think a lot about producing great content for their audiences. But anyone who has done this successfully knows there's more to launching and sustaining a content program than turning out engaging articles, videos and social posts—as if that weren’t challenging enough on its own.