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How did one brand's plan for a picture of Ellen DeGeneres and Meryl Streep quickly turn into one of Hollywood's biggest photographic moments and a $3M charitable donation?
Samsung's marketing chief shared the story today:  Samsung Tells the Story Behind the Selfie That Ate Hollywood (and Twitter) www.adweek.com Samsung marketing chief Todd Pendleton attributes much of the brand’s marketing success to moving quickly and seizing opportunities on the fly. That’s not to say that the company doesn’t plan its efforts. It certainly does, but it leaves the door open to calling audibles. |
