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ADWeek - How calculated is the rebellious star's personal rebrand?

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How calculated is the rebellious star's personal rebrand?


Miley: Textbook Case of the Inevitable Teen Star Rebrand
www.adweek.com
Jimmy Fallon and the Roots join Cyrus for an a capella version of 'We Cant Stop' Like it or not, Hanna Montana is dead and gone. For better or worse, fans are now stuck with the new, rebellious Miley Cyrus—the one who’s shed the bear suit and brought twerking to the world.