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ADWeek - How a brave new jewelry ad stunned India.

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How a brave new jewelry ad stunned India.


Watch the Incredible Ad About a Woman's Second Marriage That Has India Transfixed
www.adweek.com
In a nation where widowed and divorced women have historically been treated as outcasts, the theme of the spot—a woman's second marriage, to a man who treats both her and her daughter with love and respect—is not only revolutionary. It is crazy bold.