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Hey marketers, serious money is starting to move toward programmatic buying platforms. Do you think this trend will continue?
 This $36 Billion Company Will Spend 50% of Ad Dollars on Video www.adweek.com It’s snack time for programmatic. Mondelez International has embraced a new video-buying strategy that focuses on devices everywhere. The CPG giant, whose stable of brands includes Oreo, Chips Ahoy, Toblerone and Trident, will begin buying digital video through ad-tech firm TubeMogul. |
