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Here's a fascinating look inside the painstaking, often-abused world of lifetime guarantees. In a disposable world, how do you build a profitable business around permanence?
 For Some Retail Brands, Lifetime Guarantees Never Went Out of Fashion www.adweek.com "It's OK to let a customer slightly take advantage of you from time to time. It's OK because you're talking with them, and anytime you're talking with them, you could sell them something else." |
