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ADWeek - Hearst Corporation's search specialty shop struggles to expand into full service.

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Hearst Corporation's search specialty shop struggles to expand into full service.


What Exactly Is Going On at iCrossing?
www.adweek.com
These are boom times for digital agencies—particularly those that have stayed in stride with the latest hot trend. Where search was the discipline clients craved five years ago—thanks, Google—social and branded content have become the predominant forms of digital messaging over the last 18 months.