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Have you ever considered why you prefer "simple" websites over more complicated ones?
There's a lot of science that supports simplicity in design allowing only the right information being able to transmit to the brain. And if you make things easy to think about, that has to help your conversions, right?  Why "Simple" Websites Are Scientifically Better conversionxl.com In a study by Google in August of 2012, researchers found that not only will users judge websites as beautiful or not within 1/50th - 1/20th of a second, but also that "visually complex" websites are consistently rated as less beautiful. |
