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ADWeek - Hasbro and its love of nerds.

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Hasbro and its love of nerds.


Like an Adult in Toy Store: Hasbro Shows Off Its Wares to Collectors
www.adweek.com
The Hasbro Fan Media day at New York's annual Toy Fair is more or less what it sounds like - a motley collection of bloggers, amateur photographers and fan site administrators whose interest in Hasbro extends well beyond the professional. They are, in a word, nerds, and Hasbro loves them very much.