|
|
|
Hando: Facebookis on 117 brändi, millel on rohkem kui 1M fänni. 84% fännidest on juba olemasolevad kliendid.
Facebooki põhiroll on olla lojaalsusprogramm olemasolevate klientide jaoks, mitte uute klientide hankimise kanal. Eriti väärtuslik on see roll esmatarbekaupade sektoris, sest traditsiooniliselt seal brändid oma klientidega otsesuhtluses ei ole ja nende andmeid ei oma. (Ad Age)  How Brands Should Think About Facebook: a Loyalty Program | Digital - Advertising Age adage.com Surveys show Facebook fans want from brands are the sorts of things loyalty programs typically deliver: special offers, access to members-only events or programs and advance word on new products |
