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Great read from the president of the IAB - Interactive Advertising Bureau on all the parallels between the rise of cable and today's digital video:
 Marketers Must Embrace the Transition Into the Post-Television World www.adweek.com In the early days of cable, naysayers questioned its reach and the value of its niche audiences, just as they do digital video today. Cable networks once relied on repurposing existing content, but as competition heated up, they began producing their own programming. |
