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Good case study of how a brand ( Guitar Center) reacted quickly to make the most of a viral hit.
 Guitar Center Turns Video of Metallica's James Hetfield Into an Ad www.adweek.com "We went back to James and we said, 'James, we would love to cut this into a 30-second commercial because it so perfectly fits our campaign.' And he was ecstatic to do it because he loved the piece." |
