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ADWeek - Geofencing explained with easy-to-understand images.

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Geofencing explained with easy-to-understand images.


Learn How Ads Get Zapped to Cellphones With This Infographic
www.adweek.com
Even though brands such Ford, Starbucks and L'Oréal have been testing geofencing in recent years , the location-based marketing practice is still a mystery to the grand majority of industry players (the name probably doesn't help).