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General Motors is back in the game, too.
 Fox Sells Out the Super Bowl www.adweek.com Fox has sold the last of its available in-game Super Bowl spots, securing an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast. Media buyers said that latecomers who urgently wanted to break into the NFL’s marquee event invested as much as $4.5 million per :30. |
