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ADWeek - Gallup's new social media report has some problems. Namely being based on data f...

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Gallup's new social media report has some problems. Namely being based on data from December 2012.


Gallup's Buzzy Social Media Report Appears 'Deeply Flawed'
www.adweek.com
"Social media changes too rapidly for brands to make serious marketing decisions based on the results of one poll taken [more than] a year ago."