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For now it's just a loyalty program, but Auntie Anne's hopes to expand it to include new product suggestions and more.
 Auntie Anne’s Debuts App to Help You Track Your Pretzel Addiction www.adweek.com Would you use a mobile app to keep track of how many pretzels you bought? That's the idea behind Auntie Anne's national rollout of its loyalty program and its accompanying app dubbed My Pretzel Perks. |
