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First look: Draftfcb just unveiled a new identity, dropping direct marketer Draft from its name and officially becoming FCB (Foote, Cone & Belding). Smart move?
 Draftfcb Is Unveiling Its Rebranding www.adweek.com This may be the most public course correction in modern agency branding: Draftfcb, formed by the combination of two Interpublic shops in 2006, is unveiling its new identity as FCB (Foote, Cone & Belding). |
