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First live TV musical in 56 years draws huge ratings.
 NBC Hits the High Notes With The Sound of Music Live! www.adweek.com The halls of 30 Rock on Friday morning were alive with the sound of cheering, as NBC’s live staging of a 54-year-old Rodgers and Hammerstein musical delivered Alpine ratings. According to Nielsen fast national data, NBC’s three-hour presentation of The Sound of Music Live! |
