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ADWeek - Expedia continues to take its "Find Yours" campaign in bold and unexpected direc...

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Expedia continues to take its "Find Yours" campaign in bold and unexpected directions, with "Find Your Closure" supporting the documentary Ty's List.


Expedia Helps Three Strangers Complete Their Mutual Friend's Bucket List
www.adweek.com
Fulfilling the old bucket list is a popular activity for brands to piggyback their message on. But how many of them are fulfilling the list for someone who's already died?