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Entertainment brands are going big at Comic-Con by getting fans in on the action. Here's a handy wrap-up of the more interesting ideas.
 Nerd Love Is Worth Millions at Comic-Con www.adweek.com What exactly is the limit on what marketers will invest to rise above the noise at the world's largest gathering of self-selected superfans? "Endless." (Photo via @AssassinsCreed on Twitter) |
