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Draftfcb's latest Mass Effect 3 trailer captures the emotion of a game that's not that easy to advertise.
 Ad of the Day: Mass Effect 3 www.adweek.com Draftfcb San Francisco's new Mass Effect 3 spot does something few video-game ads have the confidence to try: It mixes live-action footage with shots created by the game's graphics engine. Somewhat surprisingly, it does so seamlessly. |
