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Don't trust anything, do your own testing http://conversionxl.com/conversion-optimization-best-practices-fail/


When Conversion Optimization Best Practices Fail
conversionxl.com
There are many, many, many lists of conversion optimization best practices. Some are sacrosanct: Sliders distract - you should get rid of them. Everything needs to be shorter - cut stuff out. Just make the button bigger! These practices often come fro...