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Does all this co-branded pre-promotion make you more or less likely to go see a movie like Muppets Most Wanted?
We look at the good and bad of the movie's biggest marketing partnerships:  Brands Are Really Jumping On the Upcoming Muppets Movie Release www.adweek.com It’s hard to predict how Disney’s Muppets Most Wanted will fare at the box office in its opening weekend, but the run-up to Friday’s nationwide launch has been nothing short of a brandapalooza. |
