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ADWeek - Do millennials love their fashion mixed w/ music? Totes. But do others watch bra...

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Do millennials love their fashion mixed w/ music? Totes. But do others watch branded social vids? Discuss.


Hollister's Instagram Strategy Gives Hope to Social Retail
www.adweek.com
While sports marketers continue to be mainstays in the Adweek/Shareablee top 10 brands on Instagram video weekly chart, Hollister is a rare retailer to garner a slot in our rankings. The New Albany, Ohio-based clothier has 1.2 million Instagram followers while posting 21 social clips in the last mon…