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ADWeek - Do you dream of becoming the next Great American Novelist, and model your behavi...

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Do you dream of becoming the next Great American Novelist, and model your behavior accordingly? Do you get punched in the face in an old-timey boxing ring just so you'll have a story to tell about it? Do you sleep with The New York Times? Of course you do. You wear Warby Parker.

Read about the company's new, loftier campaign: http://adweek.it/13hNFvH