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Digitas kicks off its role as digital lead agency for Kao USA beauty brands by giving an American icon a makeover.
 Statue of Liberty Gets a Makeover in DigitasLBi's New Ad for Frizz Ease www.adweek.com A new campaign by DigitasLBi for John Frieda's Frizz Ease hopes to get at a woman's emotional connection with her hair. The push centers on a 60-second digital ad, which will be posted tonight on the company's YouTube channel. |
