Diet Coke's new creative director, Jean Paul Gaultier, whips marionettes into shape in the brand's odd new videos.
Ad of the Day: Diet Coke www.adweek.com Diet soda is one of the few substances scientifically known to be ingested by fashion models. So, it's not completely off the wall that Jean Paul Gaultier has been named creative director for Diet Coke in Europe. |