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ADWeek - Despite efforts to reinvent the banner ad and the introduction of native ad prod...

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Despite efforts to reinvent the banner ad and the introduction of native ad products, some traditional publishers like Time Inc. are having some trouble getting their share of digital advertising.


Traditional Publishers Are Struggling as Buying Goes Automated
www.adweek.com
No one expected publishing companies’ digital revenue to catch up to print overnight, but what does it say when that revenue stream at The New York Times Co., Tribune Co. and Time Inc. is already declining?