Despite all the build-up, Mad Men's season premiere fell flat, with viewership down 32% over last year.
Mad Men Drops in Season 7 Premiere www.adweek.com AMC may have been hoping that the so-called “Netflix Effect” would boost the ratings for the Season 7 premiere of Mad Men, but in a highly competitive Sunday 10 p.m. slot, Matt Weiner’s period piece put up its worst opening numbers since 2008. |