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- Figures Supported by strong performances by US and UK, with Western Europe returning to positive growth - Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Dentsu Aegis Network’s latest forecast show overall global … Jätka lugemist
- Figures Supported by strong performances by US and UK, with Western Europe returning to positive growth - Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Dentsu Aegis Network’s latest forecast show overall global advertising revenues accelerating by +5.0% in 2014, an increase on the +4.8% predicted in March 2014, and reaffirming positivity for 2015 with year-on-year growth predicted at +5.0%. From a regional perspective, Dentsu Aegis Network predicts further positive momentum in 2014 for North America and Western Europe. Western Europe is predicted to see a return to positive growth of +2.7% after two consecutive years of declining advertising spend, driven by a strong UK advertising market forecast to grow by a robust +7.5% this year. By media, Digital outperforms previous predictions for 2014 with year-on-year growth forecast at +16.1%. Digital will also increase its total share of spend, reaching 20.5% in 2014 and 22.6% next year, the steady decline in Print* is expected to continue, all other mediums are predicted to achieve year-on-year growths of approximately 3%-5% in 2014 and 2015. Growth in the Central and Eastern European region has been revised down to +3,5% from 5% previously forecast in March 2014, reflecting the continued political and economic uncertainty in the region. Downward growth revisions are being led by Russia. |
