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DDB pea Creative Director räägib kuidas päriselt asjad Cannes' käivad.
 DDB global creative director Amir Kassaei: most Cannes winners are 'prototypes' not real work -... mumbrella.asia The global creative chief officer of ad agency DDB, Amir Kassaei, said today that the majority of work that wins at Cannes is “prototyping” not real advertising. Talking at the Mumbrella360 conference in Sydney, he also said that he is not against scam - work created purely to win awards – as long a… |
