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ADWeek - Confused about Kraft's latest product? Don't worry, its spokesmascot is too.

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Confused about Kraft's latest product? Don't worry, its spokesmascot is too.


Ad of the Day: Kraft MilkBite Bars
www.adweek.com
Everyone likes talking-food mascots—they're so full of joy and spirit and love for life. But as it turns out, they're still quite likable when they're full of worry, angst and existential dread.