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ADWeek - Clever use of animated GIFs by Fruit of the Loom and Crispin Porter + Bogusky:

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Clever use of animated GIFs by Fruit of the Loom and Crispin Porter + Bogusky:


Fruit of the Loom Turns GIFs Into Father’s Day Gifts
www.adweek.com
Fruit of the Loom is taking the traditional Father’s Day “good for one” perforated-paper coupons that kids dole out to their dads digital this year with a new commerce-enabled GIF campaign.