Check out the media spend and agencies of the biggest studios.
A By-the-Numbers Look at Hollywood’s Marketing Machine www.adweek.com On the eve of this year's Academy Awards, Adweek has put together this by-the-numbers look at Hollywood's marketing machine. How much do each of the big studios spend every year on marketing their films? Which media get the biggest share, and with which media agencies do the studios partner? Who are... |