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ADWeek - Can the Next Big Thing be found on a small scale?

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Can the Next Big Thing be found on a small scale?


Social Investors Seek New Niche Networks
www.adweek.com
Investors, users and, more importantly, advertisers are on a constant hunt for The Next Big Thing. With LinkedIn trading publicly and Facebook’s IPO around the corner, it’s no surprise cool hunters are hungry for another big social play.