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ADWeek - Can star power and a suggestive name make moonshine go mainstream?

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Can star power and a suggestive name make moonshine go mainstream?


Moonshine Leaves the Woods for Store Shelves
www.adweek.com
Despite grumbling from some quarters that the Discovery series Moonshiners—which shines the camera light on the bootleggers of backwoods Appalachia—is a dramatization, one component of the show just got real: Tim Smith, the series’ bibbed-overall-wearing star, has gone into retail.