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Can Smirnoff make Formula 1 racing relatable to a wider audience?
 Smirnoff Sponsors Formula One Team in Drive to Make Racing Less Elitist www.adweek.com Smirnoff is getting in the driver’s seat with current No. 5 ranked Formula One team Sahara Force India to do away with the velvet rope around this exclusive form of racing, shunning its traditional elitism in favor of reaching more fans. |
