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Buying Beats by Dre will definitely open Apple Inc. to new audiences and product lines. But will all those combined be worth more than $3.2 billion?
 Will Beats Help Apple Solve its Millennial Problem? www.adweek.com Apple's rumored decision to purchase Beats Electronics for a vast $3.2 billion has puzzled many across the tech sphere. But, there may be a simple answer: Purchasing the Jimmy Iovine and Dr. Dre empire may give Apple a bigger slice of the millennial pie. |
