BREAKING: Red Lobster is considering a new agency. But amid declining sales and marketing budgets, will the account be a feast or a trap?
Red Lobster Reviews Its Creative Business www.adweek.com Red Lobster has launched a review of its creative business, which Grey has handled since 2010, sources said. The restaurant chain's media spending exceeded $156 million last year, down slightly from about $160 million in 2012 according to Kantar Media. |